3D holograms are the talk of the town in every business sector nowadays. According to a survey, the size of the global anti-counterfeit packaging market is estimated to witness a surge from USD 106.3 billion now to USD 188.2 billion by the end of 2025. Why? The answer is simple. Today competition in every business sector is fierce. To remain ahead of others, business owners believe that boosting consumer engagement is a must.

The same old advertising techniques are not going to work. 3D holographic technology is the newest avenue that can increase sales & protect the authenticity of a product. A 3D hologram can authenticate your products in seconds and impress your potential customers with its high-built quality and visual appeal.

Perks of 3D Holograms and why you must use it for taking your business to new heights.

  • Most cost-effective solution to use

3D holograms have hidden features within the hologram itself and have embedded security marks. Recreating it with a photocopier is not possible. Therefore, it is a very cost-effective security solution that will safeguard your brand against counterfeiters quickly, without hassle.

  • Modern features

Do you know that 3D holograms are customizable according to a company’s requirements? The best thing is, 3D holograms today come with digital QR codes, barcodes, and tracking features which make warehouse & supply chain management much easier.

  • Suitable for various sectors

According to a report published by the Statista Research Department, annual sales losses from counterfeiting in 2020 in the pharmaceutical industry amounted to 10.2 billion euros & the clothing industry 26.3 billion euros.

To combat these counterfeiters, different sectors, including pharmaceuticals, food medical technology, telecommunications, banking, automotive, Liquor, etc., today use 3D holograms.

  • Overt, covert, and digital features

3D Holograms have layers of security features, are attractive, and are encrypted that makes forgery difficult. With features like full colour, moving display, three-dimensional images, individual customized text, and serial numbers, illegal replication becomes impossible.

  • Reliable, durable, tamper-resistant

The best thing about 3D holograms is that they are tamper evident. Therefore, attempts to tamper with the 3D holograms can be effortlessly recognized. So why not upgrade your product packaging with a 3D hologram? Use it to see the increase in ROI now!

  • Marketing with attractive designing plus security

The 3D holograms today offer visuals that have the potential to grab attention, inform, promote, and even entertain customers. Therefore, to draw the customers’ attention and increasing interaction, these 3D holographic holograms remain unparalleled.

  • Difficult to make but easy to check

Creating a 3D holograms is very technical and time-consuming. These 3D holograms are made with the latest technology & can be integrated with other technologies.

To conclude

Customers today trust companies that care about the quality of their products and use 3D holograms for packaging. Now, this trustworthiness in your business leads to loyal customers. Result? Buyers quickly recognize your products as top-quality and make a purchase fast.

Probably, the biggest invention in the field of packaging is the usage of holography. Packaging is often deemed to be the first communicator of the firm. Brands are utilizing various types of packaging formats to make their merchandise more secure, saleableand impressive. 

Holography is a technique that facilitates three-dimensional effects or images to be exhibited. The global holographic film market is anticipated to be rated at more than US$ 11,000 million by the end of the year 2024. While holographic images serve as a means to differentiate one’s brand, they can also help with regulatory adherence and anti-counterfeit actions. 

Given below are three qualities that you should highly consider before choosing packaging holograms for your product. 

Use of Nano Optical Holographic Images

Holograms with nano-optical images in holograms are highly safe against any kind of fraud or replication. Nano OVDs (Optically Variable Devices) with a resolution of more than 6 lacs dpi meet the necessities of security, flexibility, and performance. This includes different kinds of covert, overt, and forensic characteristics, which add numerous layers of security to the packaging of the product. 

The origination technology is used to develop safety features for optical and instrument restraint that would be impossible to emulate employing other optical origination technology. The use of anti-copy background, micro text, imperceptible UV, guilloche pattern, digital QR codes, tamper evidence, security cuts make duplication inconceivable. Incorporation of taggants and hidden security marks deters duplication of your products and secures your supply chain. 

Great quality raw materials

You should always inspect specific points while ensuring that the packaging holograms are made of high-quality raw materials which are eco-friendly as well. With high standards of manufacturing, the labels should be durable and resist any form of wear and tear. Always ensure to check the adhesive quality and print quality of the holograms. It would be better if you or your product quality manager gets a sample for the same from the hologram supplier before finalizing the order. 

Highly Personalized for Specific Branding

When it comes to product packaging, Holostik has broughtlots of creations, modern and new options to experiment with, both functionally and aesthetically.

A decent quality hologram sticker should be customisable. This means that the hologram can encompass extraordinary layouts, supply chain functions, security features, vivid colours, and typography for reinforcing your brand value. This will captivate the clients and also help the customer trust your brand. With an authentic and customised hologram, the brand will get the attention and leads it deserves.

Security Holograms are favourable for a wide variety of product security and eye-catching applications. Boosting the supply chain security, instant product authentication, catching the client’s eye, and reviving the packaging designs are some of them.

If you are interested in knowing more about us and our product lines, log on to www.holostik.com or contact us at 09905124124.